Motion & Performance Design

A curated selection of motion-led work designed for social campaigns, digital advertising and brand storytelling.

This work focuses on creating high-impact visuals that perform in fast-paced, in-feed environments — balancing attention-grabbing design with clarity of message. Each piece is built to communicate quickly, using motion, hierarchy and pacing to guide the viewer and maximise engagement across formats.



Motion
Videos
Social marketing

Digital executions

This collection spans a range of digital executions, from high-impact video advertising and homepage takeovers to social-first animations and brand storytelling. For global brands including Nestlé (KitKat, Vertuo), Volkswagen, Uber, RNLI, Currys and Specsavers, I created motion assets using existing brand systems — ensuring consistency while elevating the visual execution for digital platforms.

The work includes:
  • Video advertising & digital wallpapers (including homepage takeovers and billboard formats), designed to deliver bold, product-led messaging at scale
  • Animated brand storytelling, translating static guidelines into engaging narrative-led motion pieces
  • Social-first animations, optimised for mobile, clarity and immediate in-feed impact

Across all formats, I focused on reducing visual noise and strengthening hierarchy — ensuring each execution communicates a single, clear message. Motion is used intentionally, whether through pacing, transitions or sequencing, to direct attention and improve comprehension within seconds.

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