About me

Senior Product & Brand Designer with 10+ years' experience creating digital experiences across editorial, campaign and product environments. I specialise in designing content-led experiences that balance storytelling, usability and performance, with a strong focus on UX, motion and multi-channel engagement.

Most of my work sits at the intersection of brand, content and product thinking — translating complex briefs into clear, engaging digital experiences that perform across web, mobile and social platforms.

At The Standard, I've worked on digital design across editorial and campaign environments, working closely with editorial, marketing and development teams to deliver high-impact content experiences for large-scale audiences.

I enjoy working independently on my own initiative as well as part of a team, and can join projects at any stage in the process and work them through to completion. I keep up to date with the latest design trends and products, constantly improving my knowledge and workflow. I have good communication skills and can adapt to a variety of situations.

Key strengths:
  • UX & product thinking applied to content-heavy environments
  • Campaign design for engagement and audience growth
  • Motion-led storytelling for digital and social platforms
  • Strong visual systems across brand and editorial

I'm currently focused on senior opportunities in product design, brand experience and digital storytelling, ideally within remote-first or hybrid teams.

Contact details

If you are interested in my work,
please contact me on the details below

Abigail.crockford@yahoo.co.uk